Abstract-- In Social Robot Navigation (SRN), the availability of meaningful metrics is crucial for evaluating trajectories from human-robot interactions. In the SRN context, such interactions often relate to resolving conflicts between two or more agents. Correspondingly, the shares to which agents contribute to the resolution of such conflicts are important. This paper builds on recent work, which proposed a Responsibility metric capturing such shares. We extend this framework in two directions: First, we model the conflict buildup phase by introducing a time normalization. Second, we propose the related Engagement metric, which captures how the agents' actions intensify a conflict. In a comprehensive series of simulated scenarios with dyadic, group and crowd interactions, we show that the metrics carry meaningful information about the cooperative resolution of conflicts in interactions. They can be used to assess behavior quality and foresightedness. We extensively discuss applicability, design choices and limitations of the proposed metrics.

This paper introduces RLNVR (Reinforcement Learning from Non-Verified Rewards), a framework for training language models using noisy, real-world feedback signals without requiring explicit human verification. Traditional RLHF requires expensive, verified reward signals that are impractical in many real-world domains. RLNVR addresses this challenge through baseline normalization and semantic similarity-based reward transfer. We demonstrate RLNVR through Walter, a prototype system that optimizes social media content generation using actual engagement data from Bluesky. Our experimental results show significant improvements in content quality and training stability, with comprehensive evaluation planned for future work. Positioning: We present a practical framework that combines RLNVR with GSPO (Group Sequence Policy Optimization) and an optional UED (Unsupervised Environment Design) curriculum to improve stability and diversity under noisy, implicit rewards. To our knowledge, combining GSPO-style normalization with a UED-style curriculum for LLM content generation from implicit social engagement has not been previously documented in this applied setting; we frame this as an applied integration rather than a new algorithm.

The sales process involves sales functions converting leads or opportunities to customers and selling more products to existing customers. The optimization of the sales process thus is key to success of any B2B business. In this work, we introduce a principled approach to sales optimization and business AI, namely the Causal Predictive Optimization and Generation, which includes three layers: 1) prediction layer with causal ML 2) optimization layer with constraint optimization and contextual bandit 3) serving layer with Generative AI and feedback-loop for system enhancement. We detail the implementation and deployment of the system in LinkedIn, showcasing significant wins over legacy systems and sharing learning and insight broadly applicable to this field.

Accurately predicting sports viewership is crucial for optimizing ad sales and revenue forecasting. Social media platforms, such as Reddit, provide a wealth of user-generated content that reflects audience engagement and interest. In this study, we propose a regression-based approach to predict sports viewership using social media metrics, including post counts, comments, scores, and sentiment analysis from TextBlob and VADER. Through iterative improvements, such as focusing on major sports subreddits, incorporating categorical features, and handling outliers by sport, the model achieved an $R^2$ of 0.99, a Mean Absolute Error (MAE) of 1.27 million viewers, and a Root Mean Squared Error (RMSE) of 2.33 million viewers on the full dataset. These results demonstrate the model's ability to accurately capture patterns in audience behavior, offering significant potential for pre-event revenue forecasting and targeted advertising strategies.

Understanding the meaning of data is crucial for performing data analysis, yet for the users to gain insight into the content and structure of their database, a tedious data exploration process is often required [2, 16]. A common industry practice taken on by specialists such as Knowledge Engineers is to explicitly construct an intermediate layer between the database and the user -- a semantic layer -- abstracting away certain details of the database schema in favor of clearer data semantics [3, 10]. In the era of Large Language Models (LLMs), industry practitioners and researchers attempt to circumvent this costly process using LLM-powered Natural Language Interfaces [4, 6, 12, 18, 19, 22]. The promise of such Text-to-SQL solutions is to allow users without technical expertise to seamlessly interact with databases. For example, a new company employee could effectively issue queries in natural language without programming expertise or even explicit knowledge of the database structure, e.g., knowing the names of entities or properties, the exact location of data sources, etc.

Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-scale system, the challenge for ads supply lies in modeling the counterfactual effects of a conservative supply treatment (e.g., a small density change) over an extended duration. In this paper, we present a streamlined framework for personalized ad supply. This framework optimally utilizes information from data collection policies through the doubly robust learning. Consequently, it significantly improves the accuracy of long-term treatment effect estimates. Additionally, its low-complexity design not only results in computational cost savings compared to existing methods, but also makes it scalable for billion-scale applications. Through both offline experiments and online production tests, the framework consistently demonstrated significant improvements in top-line business metrics over months. The framework has been fully deployed to live traffic in one of the world's largest social media platforms.

Planning and/or defending against decentralized info ops can be aided by computational simulations in lieu of ethically-fraught live experiments on social media. In this study, we introduce Diluvsion, an agent-based model for contested information propagation efforts on Twitter-like social media. The model emphasizes a user's belief in an opinion (stance) being impacted by the perception of potentially illusory popular support from constant incoming floods of indirect information, floods that can be cooperatively engineered in an uncoordinated manner by bots as they compete to spread their stances. Our model, which has been validated against real-world data, is an advancement over previous models because we account for engagement metrics in influencing stance adoption, non-social tie spreading of information, neutrality as a stance that can be spread, and themes that are analogous to media's framing effect and are symbiotic with respect to stance propagation. The strengths of the Diluvsion model are demonstrated in simulations of orthodox info ops, e.g., maximizing adoption of one stance; creating echo chambers; inducing polarization; and unorthodox info ops, e.g., simultaneous support of multiple stances as a Trojan horse tactic for the dissemination of a theme.

With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 billion in 2022, encourages companies and influencers to create trending content. Various methods have been proposed for predicting a post's popularity, i.e., how much engagement (e.g., Likes) it will generate. However, these methods are limited: first, they focus on forecasting the likes, ignoring the number of comments, which became crucial in 2021. Secondly, studies often use biased or limited data. Third, researchers focused on Deep Learning models to increase predictive performance, which are difficult to interpret. As a result, end-users can only estimate engagement after a post is created, which is inefficient and expensive. A better approach is to generate a post based on what people and IG like, e.g., by following guidelines. In this work, we uncover part of the underlying mechanisms driving IG engagement. To achieve this goal, we rely on statistical analysis and interpretable models rather than Deep Learning (black-box) approaches. We conduct extensive experiments using a worldwide dataset of 10 million posts created by 34K global influencers in nine different categories. With our simple yet powerful algorithms, we can predict engagement up to 94% of F1-Score, making us comparable and even superior to Deep Learning-based method. Furthermore, we propose a novel unsupervised algorithm for finding highly engaging topics on IG. Thanks to our interpretable approaches, we conclude by outlining guidelines for creating successful posts.

Most recommendation engines today are based on predicting user engagement, e.g. predicting whether a user will click on an item or not. However, there is potentially a large gap between engagement signals and a desired notion of "value" that is worth optimizing for. We use the framework of measurement theory to (a) confront the designer with a normative question about what the designer values, (b) provide a general latent variable model approach that can be used to operationalize the target construct and directly optimize for it, and (c) guide the designer in evaluating and revising their operationalization. We implement our approach on the Twitter platform on millions of users. In line with established approaches to assessing the validity of measurements, we perform a qualitative evaluation of how well our model captures a desired notion of "value".

Instagram machine learning has grown a lot since we announced Feed ranking back in 2016. Our recommender system serves over 1 billion users on a regular basis. We also now use machine learning for more than just ranking Feed and Stories: we source and recommend posts from Hashtags you follow, blend in different types of content together, and power intelligent app prefetching. All of the different ways Instagram uses machine learning deserves its own post, but we want to discuss a few lessons we've learned along the way of building our ML pipeline. We made a few decisions for how we do modeling that have been beneficial to us either by improving our models' predictive power and providing top line improvements or by maintaining the accuracy and lowering our memory consumption.